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Axalta Introduces New Imron 3.1 HG-D + Direct-To-Metal Coating

By: Catherine Diamon

Axalta Coating Systems has recently introduced Imron 3.1 HG-D +, a new premium quality, high gloss acrylic polyurethane direct-to-metal (DTM) coating that broadens Axalta’s DTM product offering for industrial customers in North America.

The new Imron 3.1 HG-D + is formulated with Axalta’s latest technology to deliver a durable high gloss, high build, one-step system in non-corrosive exposures and select harsh environments. It is designed at a 3.1 pounds per gallon (lbs/gal) volatile organic compound (VOC) level to comply with a 3.5 lbs/gal limit in regulated areas and is available in an extensive assortment of custom-mixed solid colors and select standard factory packaged colors.

“Imron 3.1 HG-D + is purposely designed for use as a DTM or a high build topcoat with outstanding DTM color and gloss retention in addition to excellent adhesion, flexibility and hiding,” said Ross Morgan, Axalta Coating Systems Product Manager. “For added protection, it may be used with Axalta’s Imron polyurethane, Corlar epoxy, or Tufcote alkyd or acrylic primers on properly prepared surfaces.”

Axalta’s industrial products are ideal for use on newly manufactured and refurbished equipment in construction, amusement, commercial and industrial facilities in addition to portable and modular building industries where premium quality corrosion protection for DTM is required.

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